Build Your Dream: The Success Factors to Start a Successful Business

Jeffrey Shaw

More than ever before, individuals are choosing to start their own businesses rather than switch corporate positions or re-enter the traditional workforce. By 2020, it is predicted that 40 percent of the American workforce will be freelancers and independent business owners.

Most new businesses are started backwards. Entrepreneurs have a great idea, go into business, and then struggle to find clients to fit into that business.

This workshop will help participants answer the fundamental question: “I’ve decided to start my own business. Now, what?”

Participants will be given valuable tips and techniques to address the following strategic concerns before starting:

1. What is my core strength and what do I want to be known for?
2. Who wants what I have to offer?
3. Where are those who want what I offer?
4. What are the best techniques in business today to reach those people?

An awesome idea is a great starting point. How well you connect that idea to your clients’ needs determines its success.